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Jul 27
“The study finds that 36 percent of a shopper’s selection decision is driven by the bank’s brand image, while branch proximity (21%) and products and services (14%) also considerably influence which bank shoppers ultimately choose.” Banques: De l’importance de gérer son image… (via feedly)

Jun 24
“Whether you like it not, Twitter is changing the way people communicate, and media companies are eager to harness this new tool. Every week, we’ll look at a different Twitterer in the media industry, from the biggest celebrities to small-town beat reporters, to see how adept they are with this emerging medium” Twitter Report Card: Arianna Huffington (via feedly)

May 30
“A month-long poll conducted on business social network LinkedIn has uncovered some fascinating numbers concerning social media platforms and brand presence. The biggest surprise was that Twitter was deemed more important to brands than LinkedIn, and the poll was performed on LinkedIn. With more than 3,600 respondents so far, each well understood in terms of job titles” Poll: Business People Say Twitter More Important Than LinkedIn (via feedly)

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